Managing relationships with employees as company’s internal clients

The Internal Marketing and the Commitment of the Employees When Managing the Customer-Oriented Business

In the empirical part of the study the main questions are: What are the opinions of managers about the commitment of the employees, and what are their opinions of their own management using concepts of internal marketing? Are they marketing oriented, customer relationship managers? Thinking of employees the main questions are: What are the contents of their commitment? What are the opinions of ...

Managing Access Rights for Terminated Employees

A recurring security scenario involves the problem of removing the access rights of an employee upon employee termination. A solution is presented in the form of procedures and an infrastructure. Operationally, sensors track security-related user operations (e.g. password use and object accesses) to determine the true access rights associated with a user. Security administrators combine that in...

Managing Profitable Customer Relationships

Welcome to the exciting world of marketing. In this chapter, to start you off, we will first introduce you to the basic concepts. We’ll start with a simple question: What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. Chapter 1 is organized around five steps in the marketing...

Managing Customer Relationships

The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...

Internal Branding: Exploring the employees' perspective